ECRM EPPS to Focus on Weight/Nutrition Mgmt & Fitness 8/17/2016
With the growing interest in living a healthier lifestyle, retailers are shifting their focus from products geared towards “dieting” to more of weight and nutritional management. With this shift, ECRM is adapting to the needs of our industry by expanding the focus of the June 2017 Weight & Nutritional Management EPPS to include categories such as Weight Management, Sports Nutrition, Vitamins & Supplements and At Home Fitness.
“The dynamics of a healthy lifestyle don’t just include vitamins and nutritional supplements anymore,” states Judy Ard, VP of Health Care sales for ECRM. “We’ve been listening to our retail partners and they are looking more at the big picture. They are interested in adding products that address multiple healthy living needs including nutritional drinks, bars and items such as digital health tracking devices, yoga mats and small gear like free weights or kettlebells.”
In addition to understanding and listening to what retailers are seeking for healthier lifestyle products, ECRM and the healthy-living website, HellaWella, recently examined attitudes, perceptions and buying habits of the health conscious consumer. Click here to read the full results of this survey.