Supplier Webcast: Building your Beauty Business with Wakefern  7/18/2016

Thursday, August 25, 2 PM EST -- Click here to register!

Wakefern is the nation’s largest retailer-owned cooperative and is comprised of 50 member companies who own and operate retail supermarkets under the ShopRite, Price Rite and The Fresh Grocer banners across nine states.

The company operates over 2.5 million square feet of grocery and non-food warehousing, and its wholesale client base benefits from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

During this free, live webcast, which is sponsored by Market Track, Chris Skyers, Wakefern’s VP of Health & Beauty Care, and Beauty Category Managers Neetu Aneja and Amanda Hoffman will discuss Wakefern’s brand message and strategy, and provide guidance on how suppliers can most effectively conduct business discussions to help build a better partnership with the co-op, its retailer-members, and the unique communities served by each.

Among the topics to be discussed are:
  • Wakefern's strategies for connecting with millennial and multicultural beauty consumers.
  • Protocols and procedures to follow in dealing with its buyers and category managers
  • Best practices for engaging Wakefern to develop a brand message that is consistent while at the same time meeting the needs of the broad range of communities served by Wakefern member-retailers
The webcast will also include a brief presentation from Traci Gregorski, SVP of Marketing for Market Track, on cross media trends in advertising and promotions that are driving beauty sales aimed at the Millennial and multicultural market.

Live Q&A
Following the presentation there will be a live interactive question-and-answer session with Wakefern during which it will address questions submitted by attendees.


Joseph Tarnowski

VP Content

Post a Comment