Moms have always relied on the wisdom of other mothers for product recommendations and parenting advice, but blogging and social media has amplified their voices beyond the playground

The estimated 4.3 million U.S. Mom Bloggers have become a trusted resource for learning about the latest brands, products, and trends And brands are increasingly turning to them to introduce new products and services In fact, 84% of brands polled said they launched at least one influencer marketing campaign last year and 81% of those brands saw increased website traffic and sales

To better understand their scope of influence, Women's Marketing partnered with BrandBacker,one of the fastest-growing blogger networks with more than 10,000 influencers in their database, and asked almost 200 Mom Bloggers nationwide about their experience

During ECRM's Baby & Infant EPPS next week, Marlea Clark, EVP of Marketing and Insights for Women's Marketing will present an overview of these findings, and provide insights on how retailers and brands can tap into these mom bloggers to engage their consumers.