Industry Trends: Diabetes  5/9/2016

Fast Facts

  • The number of people with diabetes has risen from 108 million in 1980 to 422 million in 2014.
  • Global prevalence of diabetes among adults over 18 years of age has risen from 4.7% in 1980 to 8.5% in 2014. 
  • 380 million people are living with diabetes all over the world.
  • Projections predict diabetes will be the 7th leading cause of death by 2030.
  • Diabetes can be treated and its consequences avoided or delayed with diet, physical activity, medication and regular screening and treatment for complications.
  • By 2035, projections show towards some 600 million diabetics globally. This means that one out of ten adults will have diabetes. *World Health Organization, Global Report on Diabetes
  • Global pharmaceutical revenue of anti-diabetic products was over $63 billion in 2014. *Statista

Industry Overview
Diabetes was a $32-billion market in the US for drugs. Brands such as Lantus and Januvia lead the way while many more patients use generic products like metformin and other drugs worth more than $10 billion in total.  See Image A *IMS Health National Sales Perspective

Diabetes in the US

  • 22 million Americans have been diagnosed with diabetes. 
  • West Virginia has the highest percentage of adults living with the disease. 
  • Total U.S. productivity loss due to type 2 diabetes is nearly $100 billion. *Statista
  • Percentage of diabetics by state:See Image B *CDC 2012 (Map via

Global Impact
Global healthcare expenditure to treat diabetics worldwide was $935 billion last year. China has the highest number of diabetics worldwide. *Statista  See Image C for more information about how the number of Diabetics shake out worldwide.  

Worldwide Growth
Amid improved health care policies and rising incomes, developing markets are expected to drive global growth in demand. Worldwide, diabetes cases are expected to jump 55% by 2055: See Image D to see projections of current Diabetes cases by region.

Healthcare expenditure due to diabetes worldwide in 2015, by region (Billions)
See Image E to learn more about Diabetes expenditures by region.

Industry Trends & Opportunities

Devices Market
The diabetes market is becoming more competitive as new products reach the market.  The global market for diabetes devices was estimated to be worth US$ 12.2 billion in 2012. And although this market was in decline due to intense competition and low reimbursement levels, as well as being traditionally dominated by six major manufacturers, good opportunities are growing more apparent for companies with unique diabetes devices or that compete in yet to be established markets. *Reuters

As diabetes patients become more focused on activity, mobile apps are an increasingly popular tool to gain resources accessible via tablets and smartphones. More advanced technology also allows customers to sync their company accounts to popular wearable activity-tracking monitors and apps from third party providers, such as Fitbit, Jawbone, and Garmin. *

Diagnostics & Testing
Use of rapid result diagnostics is growing among physicians, home health agencies, and patients themselves. Point-of-care tests allow physicians to make quick decisions regarding a patient's course of treatment. *

With the growth of personalized testing, health practitioners are able to pinpoint patients with specific genetic traits who will react best to certain treatments. Drug and diagnostic manufacturing companies are taking advantage of this trend, developing "companion" diagnostics and pharmaceuticals, where a drug targets a specific gene and only patients with compatible makeups receive the medication.
* Hoovers

Weight Reduction

According to the CDC, about one third of all adults is obese (a major risk factor for diabetes). With the growing epidemic, the focus on weight reduction services and products will provide huge growth potential. 

Many weight loss firms continually add to their portfolio of products and services to extend their brands and maximize revenue. The Weight Watchers brand, for example, has extended beyond meetings and products sold at meetings to include internet subscriptions and product sales, magazines, and licensed products sold in retail channels and through third-party publications. Consumers worldwide spent over $5 billion on Weight Watchers' products and services in a recent year. *

2016 Diabetes/Clinical Programs, Health & Wellness Solutions EPPS
Meet with major players in the Diabetes industry when you attend the 2016 Diabetes/Clinical Programs, Health & Wellness Solutions Efficient Program Planning Session (EPPS) taking place 10/2/2016 - 10/4/2016 at the Sheraton Grand at Wild Horse Pass (Chandler, AZ).  For more information about this EPPS, please contact Michael Castillo at 440-528-0441 or

Image A: *IMS Health National Sales Perspective
Image B: *CDC 2012 (Map via
Image C: *World Health Organization © StatistaCharts
Image D: *International Diabetes Federation
Image E: *Statista 2016

Patrick Bell

Senior Sales Research Analyst

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