74% of Dog and Cat Owners Buy Flea/Tick Products: Packaged Facts 5/12/2016
Usage rates of flea/tick products have tended to be in the 72-74 percent range in the last four years, although 2014 spiked up somewhat to nearly 77 percent before falling back down to its current 74 percent, according to Packaged Facts. The overall number of dog-owning households that purchase flea and tick medications has increased during those four years, while the number of cat-owning purchasers have been decreasing somewhat.
Within the dog/cat owning population, among the most significant demographic indicators for flea/tick product purchasers are: living in the Southwest (29 percent higher than the typical household) or in the Southeast (12 percent higher) regions where the potential for flea infestation is greater and the climate allows dogs to spend more time outdoors. Dog/cat owning households with income between $100K-$149K+ are 22 percent more likely than the general population to buy flea/tick products, although curiously, mobile home residents also index highly.
From an availability standpoint, the market for flea and tick prevention is evolving and expanding as consumers have an increasing array of options to choose from, says Packaged Facts. Spot-on flea and tick treatments still generate much of the category revenue. However, with Frontline Plus going off-patent and a wave of knock-offs entering the fray, this dominance has lessened. At the same time, several oral treatments have come on the market, marking a shift in how the next generation of flea/tick medication is being administered. As of 2015, Merial is still the leading flea/tick marketer, followed by Bayer, Hartz, Perrigo, Elanco, Zoetis and Virbac.
Among pet owners who have used flea/tick control products within the last 12 months, 60 percent of dog owners and 68 percent of cat owners use spot-on (topical) products, according to Packaged Facts survey data. Oral products are more heavily used among dog owners than among cat owners. Among dog owners whose have used flea/tick collars for their pets, 37 percent also use spot-on products and 18% also use oral products.
In its fourth edition, Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers and on anti-parasitics. Areas covered include parasite prevention and control (flea, tick, heartworm, etc.), cancer, pain management, behavioral health, diabetes, cognitive dysfunction, heart health, ear care and allergies. The report provides in-depth coverage of competitive trends, new product trends and marketing activity, and draws on insights from other reports in Packaged Facts’ extensive Pet research.
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