Phil's 2016 Food Trend Forecast - Trend #8: Tech to the Rescue  12/2/2015


In every way, from supply chain to point-of-sale systems to loyalty and more, technology continues to affect the food retail industry, and there’s no chance of that stopping. But as so many technologies flood the market, some of them aren’t that reliable. 


Retailers should be certain they have accurate and relevant information on their websites and apps, so shoppers don’t have to go to other sources – that may mislead. We cherish our mobile devices, and believe everything that is on the screen. The opportunity to retain a shopper relationship will come through information, service and empowerment. 

Now more than ever we need to equip store level personnel with information and technologies that can answer the questions that shoppers have. To create a food experience like no other with tastings and classes. To truly be the center of a community.

What will 2016 be like? More mobile. More delivery. More artisian. More curated. More delivered. More nutrition. More expensive.

What’s your trend predictions? Drop me a line, and your photo, and we will publish and credit the top ten trends of our viewers and readers.

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Phil Lempert

CEO
Consumer Insight, Inc.

For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

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