European Beauty Presentation: From Millennials to Mobile 11/20/2015
Defining the American consumer has never been more challenging. A shift in demographics, ascending lifestyle trends, and rapid advances in technology are requiring marketers to become increasingly nimble in their strategy.
In his presentation, Zeldes will discuss the pivotal factors motivating key American demographic groups, provide an overview of the country’s changing multi-cultural marketplace, offer insight into the lifestyle trends impacting the beauty and personal care categories—including the new luxury consumer, and explain the latest media trends in print, digital, and mobile.
“The American consumer wants to build relationships and actively engage with brands,” says Zeldes. “To do so, brands must apply their knowledge of her personal priorities and preferences to create a holistic media mix that reaches her at every touchpoint throughout her day.”
Although the American economy has largely recovered, the consumer mindset fundamentally shifted. “The American luxury beauty and personal care consumer is savvy—her path-to-purchase has changed radically with the emergence of mobile technology and social media,” adds Zeldes. “Smart brands are interpreting the data, applying it to their customers, and leveraging their knowledge of social trends to speak to her when, and where it will make the greatest impact,” he continues.
Join us at the European Beauty and Personal Care ECCS in Cannes, France in February to meet Zeldes and discover best practices for marketing to the American consumer.
About Women’s Marketing
Women’s Marketing offers a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverage. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong, recurring relationships with global media leaders.