Infographic: Snacking Habits of American Adults  10/5/2015

Hectic schedules and a need to eat on-the-go has created a nation of snackers. In fact, 94 percent of Americans munch on a snack at least once a day and women snack more frequently than men. 

As manufacturers strive to stand out in this crowded category, knowing what drives consumers to choose one snack rather than another is vital to stay competitive in the $374 billion worldwide snack food industry. Our infographic takes a look at the snacking habits of Americans and the taste preferences shaping the category.

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Infographic: Snacking Habits of American Adults

Andrea Van Dam

Women's Marketing

Women’s Marketing is the leading media strategy, planning, and buying organization for emerging and high-growth brands. We offer a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverage. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong relationships with global media leaders.

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