VIDEO: Buyer Q&A - Beauty Box 5 and Lilee  7/19/2015

Beauty Box 5 is a subscription-based, beauty sampling service that delivers 5 deluxe samples and full-sized products right to members' doors every month, introducing them to new brands and great products, while sharing tips on the best ways to use them.

Lilee is a curated monthly beauty and lifestyle subscription box that is the brainchild of Beauty Box 5 Senior Product Junkie Felicity Fromholz, a professional makeup artist & sociologist, and was developed to represent all of the aspects of a woman's style. Whether she leans toward the more romantic or sophisticated, multicultural or modern, every Lilee box features products that speak the stylish modern woman's language.

In this video, Beauty Box 5 and Lilee Director of Sales and Partnerships Felicity Fromholz and Brand Manager Elisa Trevino discuss how these subscription services work, trends that they address, and how ECRM supplier companies can benefit from partnering with them.

The video was recorded during ECRM's Personal Care, Oral & Baby event, which was held July 12 to 15 in Tampa Fla. To register for next year's event, visit the ECRM MarketGate website.

Felicity and Elisa can be reached via email at: and

Joseph Tarnowski

VP Content

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