PG Taps ECRM Data for Consumer Expenditures Study  7/24/2015

The traditional supermarket channel is maintaining its position as the dominant outlet for grocery purchases, according to the results of PROGRESSIVE GROCER’s latest annual research study of consumer expenditures.

For the study, ECRM Data provided analysis of retailer and brand marketing activities to shed further light on how targeted promotions impact consumer behavior. ECRM charts within this report refer to Effective Ad Block Count, which gives partial credit to any product that shares an ad block with other products to provide more context in promotional analysis, and Feature Ad Count, which gives credit to every unique product in an ad block.

Coverage of ECRM Data begins on page 66 of the study.

Click here to view the PROGRESSIVE GROCER Consumer Expenditures Study.

Joseph Tarnowski

VP Content

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