Natural & Organic Products Driving Cross-Category Growth  10/13/2016


Natural and organic products are responsible for growing sales in most every category, and shoppers are now able to find natural organic products in every channel such as food, drug, mass and convenience.

Indeed, the U.S. natural products market is expected to grow 8.4 percent annually as consumers increasingly seek healthier lifestyles. During ECRM’s recent Natural, Organic and Specialty Foods EPPS, Daniel Lohman, Organic and CPG Industry Strategic Advisor with Category Management Solutions discussed how retailers and brands can leverage these natural and organic trends to drive sales and profitability.

Among the topics discussed were:

  • Drivers of CPG growth
  • Retailer-supplier collaboration to take advantage of the “better-for-you” trend
  • Building consumer-centric merchandising strategies
  • Leveraging natural and organic sales data

Click here to download the slide presentation.
Click here to watch the full presentation on Periscope.

Below are videos with some key takeaways from the session (to view the playlist, click the menu icon in the upper-right corner).

Joseph Tarnowski

VP Content
ECRM

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