Natural and organic products are responsible for growing sales in most every category, and shoppers are now able to find natural organic products in every channel such as food, drug, mass and convenience.

Indeed, the U.S. natural products market is expected to grow 8.4 percent annually as consumers increasingly seek healthier lifestyles. During ECRM’s recent Natural, Organic and Specialty Foods EPPS, Daniel Lohman, Organic and CPG Industry Strategic Advisor with Category Management Solutions discussed how retailers and brands can leverage these natural and organic trends to drive sales and profitability.

Among the topics discussed were:

• Drivers of CPG growth
• Retailer-supplier collaboration to take advantage of the “better-for-you” trend
• Building consumer-centric merchandising strategies
• Leveraging natural and organic sales data