Exploring Regional Back-To-School Shopping Patterns 10/14/2016
In this installment of a new video series, NPD Office Supplies Industry Analyst Leen Nsouli examines who is buying what in different regions of the U.S. and what influences these shopping behaviors.
Here are some highlights from the video:
- School supply packs are gaining popularity among k-6 shoppers.
- Nearly 50% of those with the supply pack option purchased one for all or some of their children.
Pens, planners, pencils, pushpins, paper, paint, plus dozens of other things that don’t start with the letter “p.” If it’s sold at an office supply store, we know about it. Companies monitor their competition and examine which brands and products are selling with our point-of-sale (POS) office supplies market research. With detail at the category, brand, item, and product attribute levels, we give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Our data reflects actual sales reported by all major channels representing 95% of the retail market in the U.S.
Our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations. In addition, we combine NPD’s pervasive retail footprint with Nielsen’s analytics solutions to enable clients to optimize marketing programs, including marketing mix analysis.