All-Star Panel to Present at ECRM Hair Care & Multicultural EPPS 5/16/2017
An all-star panel of experienced, business savvy industry leaders and experts – moderated by Lafayette Jones, Publisher of Urban Call and well-respected industry leader -- will provide information about how to understand and leverage the latest multicultural trends that are transforming the multicultural beauty category.
The overall multicultural beauty category size of $7 billion and compounded annual growth of 10% represents a huge opportunity for those who understand the new fundamentals. The panelists will examine the trends that are transforming the multicultural category -- from brand offerings to retail merchandising shiftsto new general market opportunities, and how to reach these consumers with proven grass roots marketing techniques.
The entire beauty industry continues seismic shifts in consumer behavior, demands,distribution, and acquisitions affecting every sector and market.What was once considered the norm is being completely transformed. Finding theright balance is the key for companies and their brands to grow their business,and capture a fair share by improving their competitive position. This panelwill provide insights on how to adapt to these changes.
Prior to this, At two Chicago minority-owned powerhouses --Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen, Gentle Treatment) he served as VP and General Manager before Founding and serving as President of the American Health and Beauty Aids Institute (AHBAI). He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies at ConAgra and served Procter & Gamble, Kraft, General Mills and Unilever as a sales and marketing executive. Jones is a beauty industry thought leader and decades long magazine columnist for Beauty Industry Reports, CosmoBiz, OTC Beauty, Sophisticates Black Hair care, Beauty Times and publisher of Urban Call Custom publications.
Born in Liberia, Sundial Brands CEO Richelieu Dennis came to the United States to attend renowned business school Babson College. When he graduated in 1991, he was unable to return to Liberia because of civil war. Driven by his passion for entrepreneurship and sustained by a vision to fill unmet consumer needs, Richelieu partnered with his best friend and college roommate, Nyema Tubman, to pursue a bold concept: address skin and hair care issues traditionally ignored by mass market companies. Drawing from deep traditions born out of his family’s roots in Africa and passed down to him from his grandmother, Richelieu incorporated four generations of recipes, wisdom and cultural experiences into natural bath and body care products, co-founding Sundial with his mother – Mary Dennis – and Nyema.
Sundial remains true to the deep family legacy and inspiration of Richelieu’s grandmother, Sofi Tucker.
Michelle has consulted with companies both large and small to help shape their strategies for coils, curls, and waves, whether it be developing the right products or communicating effectively with this consumer. Michelle has shared her message of empowerment with other female entrepreneurs, inspiring them to channel their own passions into successful careers.
TextureMedia is the largest hair care platform and trusted thought leader that empowers and inspires millions of textured-hair women to embrace their naturally beautiful selves. By engaging beauty enthusiasts through original content, branded entertainment, social media, product reviews and commerce, it influences up to $5 billion in hair care sales each year. Her new book is titled, The Curl Revolution
For clients and brand partners, the platform is a creative powerhouse delivering impactful marketing services and data driven insights that translate to increased brand exposure and greater market share. Its monthly social, consumer reach is 26 million strong across a portfolio of digital brands including NaturallyCurly, CurlyNikki, Shop NaturallyCurly and its Market Research & Insights division. NaturallyCurl is the flagship brand and first-to-market platform, which has amplified the needs and voice of its textured-hair community since 1998.