The Transformative Power of Experiential Luxury Marketing  3/22/2017


Luxury industry branding and marketing experts Andrea Hansen, Founder of Luxe Intelligence, and Pam Levine, President and CEO of Levine Luxury Branding hosted a discussion about the transformative power of experiential selling, during which they demonstrated how to define and present an emotionally intelligent retail brand through smart positioning, storytelling and sensory engagement.

In addition, they provided recommendations on how to integrate technology into store design, merchandising communications and sales training to create the utmost selling experience designed to engage jewelry consumers and motivate them to buy.

The video playlist below contains five videos, four of which feature Pam and Andrea discussing the following takeaways from their presentation:

  • Luxury Marketing and Digital Technology 
  • Making Luxury Products Relevant Again 
  • The Importance of Listening to Luxury Consumers 
  • Enhancing the In-Store Experience in Luxury Retail 
The fifth video in the playlist is the full presentation from the educational session

Click here to download the presentation slides

TO VIEW THE FULL VIDEO PLAYLIST, CLICK THE MENU ICON IN THE UPPER-LEFT CORNER OF THE VIDEO PLAYER

TO VIEW THE FULL VIDEO PLAYLIST, CLICK THE MENU ICON IN THE UPPER-LEFT CORNER OF THE VIDEO PLAYER

Joseph Tarnowski

VP Content
ECRM

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