Luxury industry branding and marketing experts Andrea Hansen, Founder of Luxe Intelligence, and Pam Levine, President and CEO of Levine Luxury Branding hosted a discussion about the transformative power of experiential selling, during which they demonstrated how to define and present an emotionally intelligent retail brand through smart positioning, storytelling and sensory engagement.

In addition, they provided recommendations on how to integrate technology into store design, merchandising communications and sales training to create the utmost selling experience designed to engage jewelry consumers and motivate them to buy.

The video playlist below contains five videos, four of which feature Pam and Andrea discussing the following takeaways from their presentation:

• Luxury Marketing and Digital Technology 
• Making Luxury Products Relevant Again 
• The Importance of Listening to Luxury Consumers 
• Enhancing the In-Store Experience in Luxury Retail