TABS to Unveil its 10th Annual VMS Study at ECRM EPPS 2/22/2017
Dr. Kurt Jetta, CEO of TABS Analytics, will unveil the results of results of TABS’ 10th annual Vitamins, Minerals and Supplements research study during ECRM’s Weight Management, Sports Nutrition & Vitamin EPPS in Chandler, Ariz.
The educational session, to be held Sunday, June 25, from 5 to 6 PM, will examine TABS’ historical data on the category to reveal trends and predict the course of the VMS category. Among the areas of focus will be the types and volume of products purchased, the outlets at which they were purchased, as well as consumer promotional trends.
In addition, according to TABS, there has been a long-standing debate over the category size stemming from various industry reports when compared to TABS’ vitamin study estimates. Dr. Jetta will go into more detail on this topic and cover, among other things:
- What's shaping the debate about the true size of the VMS category
- Estimated outlet sales and share of occasions, including the online channel
- How consumers are buying and shopping the category
Dr. Jetta received a B.S. in Statistics in 1983 from North Carolina State University, and an M.B.A. in Marketing from The Fuqua School of Business at Duke University in 1986, and a Ph.D. in Economics from Fordham University in 2008 based on his thesis on retailer price promotion.
6/25/2017 - 6/28/2017 at the Sheraton Grand at Wild Horse Pass (Chandler, AZ)