EPPS Educational Session Preview: Convenience & Impulse 1/12/2017
In his recent webcast presentation, Trepoint CEO, digital marketing expert and Inc. columnist Bill Carmody provides a sneak peek of his upcoming sessions, which will take place next month at ECRM's Convenience EPPS, and Impulse, Front-End & Checklane EPPS:
In this presentation, Trepoint CEO Bill Carmody will explore the four phases of the customer journey from the perspective of the C-Store:(1) Discovery, (2) Activation, (3) Transaction, and (4) Advocacy. At each phase of the customer journey, customers are looking for very different things from your C-Store. Bill Carmody will explore what important industry takeaways Trepoint has uncovered and how to apply these insights to further attract customers and drive repeat purchase behavior which leads to bottom line results for C-Stores.
Understanding the 6 Human Needs (Hint: It's What Drives Impulse Purchases Today)
In this presentation, Trepoint CEO Bill Carmody will explore the six human needs that drive all purchase behavior and especially impulse purchases. The six human needs are: (1) Certainty, (2) Variety, (3)Significance, (4) Love & Connection, (5) Growth, and (6) Contribution. Do you know which human need your impulse item is catering to and the context in which your relaying that message? At different phases of the shopper’s journey,your customers are looking for very different things from the products you sell.In this session, Bill Carmody will share examples of what human needs different impulse products showcased at the ECRM conference are satisfying. You are welcome to submit your product for review by attending the webinar in Januarybefore the show (or raising your hand during the session).