Podcast: The 4 Stages of Launching a New Product 11/7/2016
In this episode of On the Shelf, Timothy Bush of TLB Consulting outlines steps for suppliers launching new brands to take to get in front of the consumer that will help develop a track record of success before approaching the large retail chains.
Among these steps are website and social media development, starting off with e-commerce retailers like Amazon to get feedback and brand presence, and starting with smaller footprint retailers so that you can adjust distribution with little risk. Then, once you have a track record and a story to tell based on these steps, you can approach the larger retail chains and club stores.
The weekly On the Shelf podcast tackles important subjects crucial to mounting a successful sales campaign into Big Box Retail -- from time frames to packaging to pricing -- using simple steps, information and instruction. Presented by TLB Consulting, a concierge consulting company, led by Timothy bush, who has over 22 years of retail/wholesale expertise.
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