Podcast: Developing In-Store Display Programs at Retail  11/17/2016


In this episode of On the Shelf, Timothy Bush of TLB Consulting discusses in-store displays with Tyler Roberts of Game Time Sidekicks, a supplier that aims to help people show off their university sports team’s loyalty with practical, high-quality, branded products.

Among the topics discussed are:

  • When should you start considering adding in-store displays?
  • Which retailer customers to approach for in-store display programs, and how to approach them
  • Types of displays -- permanent vs. temporary, as well as display material, location, timing
  • Including manufacturer's reps in the in-store display discussion
  • Costs of display programs
  • Other options outside of displays
The weekly On the Shelf podcast tackles important subjects crucial to mounting a successful sales campaign into Big Box Retail -- from time frames to packaging to pricing -- using simple steps, information and instruction. Presented by TLB Consulting, a concierge consulting company, led by Timothy bush, who has over 22 years of retail/wholesale expertise.

Click here to download the podcast.

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Joseph Tarnowski

VP Content
ECRM

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