WEBCAST: Diabetes Through Your Customers Eyes  10/13/2016


Sign up for this webcast taking place on December 1st from 2:00-3:00pm EST to learn more about the below topics from Kim Kirchherr of IGA and National Dairy Council.

Planning a diabetes event for November is great, but what happens to your customers when the calendar flips to December 1? Their diabetes doesn’t go away just because Diabetes Month ends. When marketing efforts start to include serious health and wellness content, what we say and how we approach it matters even more.

Join registered dietitian and certified diabetes educator Kim Kirchherr, MS, RDN, LDN, CDE, FAND to learn how to become and remain relevant to your shoppers who are managing diabetes while still appealing to the joy of sharing meals and snacks with family and friends.

About Kim:
Kim Kirchherr, MS, RDN, LDN, CDE, FAND (@KimKirchherr) is a registered dietitian and certified diabetes educator. She is Vice President, National Dairy Council and Health & Wellness Advisor to IGA. Prior to this, Kim was the dietitian for Jewel-Osco in Chicago for nearly ten years, driving health and wellness strategy and serving as media spokesperson, working with national and local media. She also served as the Midwest region dietitian for SuperValu. Before she started working in grocery, Kim was a dietitian for hospital-based health and fitness centers and an outpatient education program. She served as the first chair of the newly formed Agriculture Subgroup of the Food & Culinary Professionals Dietetic Practice Group (FCP DPG) (2014-2016) and is now Chair-Elect of FCP DPG (2016-2017). An active member of the Academy of Nutrition and Dietetics, Kim is a past president of Illinois Dietetic Association (now Illinois Academy of Nutrition and Dietetics), past Supermarket Subgroup chair of the FCP DPG, and past-president of the North Suburban Dietetic Association (NSDA). Kim was named Outstanding Dietitian of the Year in 2011 and Young Dietitian of the Year in 2006. She received the Jewel-Osco Excellence award in 2007. http://www.linkedin.com/in/kimkirchherr

The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition.

Today, that entrepreneurial family business spirit is alive and well, and communities across the U.S. are being served by second, third and even fourth generation independent IGA retailers. And IGA is expanding across the globe, as well; IGA's Hometown Proud stores can now be found all around the world. 

Dairy Management Inc.™ (DMI) is funded by America’s 45,000+ dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. DMI works with state and regional promotion organizations to implement these programs across the country.

Along with international, state and regional organizations, DMI manages the:
  • American Dairy Association
  • National Dairy Council
  • U.S. Dairy Export Council
  • Innovation Center for U.S. Dairy
  • Dairygood.org 

Rachel Shultz

Director of Marketing
ECRM

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