Understanding Teachers During the Back-To-School Season  10/17/2016


The back-to-school shopping season accounts for 35% of yearly office supply dollar sales. Explore teachers’ shopping dynamics, including how and when they restock their classrooms. Find out what they spend throughout the year and in which channels they spend more – it’s all in this video featuring Leen Nsouli, Industry Analyst.


Here are some highlights from the video:
  • 70% of teachers say that they shop during the back-to-school season. 
  • 50% of teachers say they shop for back-to-school items from January through March to restock their classroom.
  • 40% of teachers use a wish list to ask consumers for certain products that they wish to have in their classroom. 
  • Teachers spend around $500 per year restocking their classroom.
  • 30% of teachers shop for back-to-school items across channels.
  • The items on school supply lists differ by region. Understanding these variations will help retailers and suppliers better merchandise.

About NPD:
Pens, planners, pencils, pushpins, paper, paint, plus dozens of other things that don’t start with the letter “p.” If it’s sold at an office supply store, we know about it. Companies monitor their competition and examine which brands and products are selling with our point-of-sale (POS) office supplies market research. With detail at the category, brand, item, and product attribute levels, we give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Our data reflects actual sales reported by all major channels representing 95% of the retail market in the U.S.

Our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations. In addition, we combine NPD’s pervasive retail footprint with Nielsen’s analytics solutions to enable clients to optimize marketing programs, including marketing mix analysis.

For more information, visit NPD's website or contact Leen Nsouli at leen.nsouli@npd.com.

Leen Nsouli

Director, Industry Analyst, Office Supplies

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