Addressing the Diabetic Customer at Retail  10/18/2016


ECRM's Pharmacy team held a series of thought interaction pod (TIP) discussions during its 2016 Diabetes/Clinical Programs, Health & Wellness Solutions EPPS to enable attendees to trade tactics on best serving diabetic shoppers throughout the store, and online. Each table focused on a particular "hot button" topic, and was moderated by an attendee, who summed up key takeaways from their particular tables in the videos below.

The moderators and their roundtable topics were:

  • Kimberly Kirchherr, Registered Dietitian and Certified Diabetes Instructor: Diabetes - action in the aisles (and online)
  • Jesse Mccullough, Director of Business Development & Pharmacy Initiatives, Rite Aid: Innovations in diabetes care within community pharmacy
  • Jim Beck, Senior Director of Category Management, Global Sourcing & Manufacturing Relations, AmerisourceBergen Corporation: The role of community pharmacists in diabetes education
  • Ethan Lewis, Partner, Transcend Foods: What diabetes shoppers expect from a retailer - patient perspective
  • Gregg Johnson, SVP, North America, Trividia Health: The value of the diabetic customer, maximizing margins and delivering patient value
  • Lee Bond, Director of National PRT Sales, DJO Global: Reaching the diabetes patient through multiple categories
Previous TIP Roundtable Discussions

To view the full playlist, click on the menu icon in the upper-right corner of the video player

Joseph Tarnowski

VP Content
ECRM

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