Nielsen to Present Trends at Global Wine, Beer & Spirits EPPS 8/20/2016
Competition for each beverage alcohol purchase and drinking occasion and dollar has never been more intense across Beer, Wine, and Spirits, as consumers increasingly drink across all three categories. While all three categories are growing, new trends continue to re-shape adult beverages, and growth is very uneven within – some segments growing rapidly, others hanging on, and yet others in decline.
In an environment of very rapid consumer and retail change, it’s more important than ever to quickly recognize and adapt to these changes, thus heightening your chances of success – whether a retailer or supplier.
During ECRM’s Global Wine, Beer & Spirits EPPS, to be held August 28 to 31 in San Diego, Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice, with review some of these trends as well as the opportunities they present for retailers and suppliers.
Danny Brager is the Senior Vice President of Nielsen’s Beverage Alcohol Practice Area, supporting relationships with Nielsen’s clients in the Beer, Wine, and Spirits industries, as well as with key industry groups and the media. In this role, Danny and his team provides business information, analysis and insights focused on the U.S. beverage alcohol environment, as well as supports the differentiated needs of the Beverage Alcohol client base within the Nielsen products/services portfolio .
Danny has 15 years of experience specific to the Beverage Alcohol industry, and over the past 30 years, he has held a variety of marketing and sales positions with Nielsen in both Canada and the United States, as well as with the Beverage Information Group and Resources Optimization International. He is a frequent speaker at many client and industry events on the subject of Beverage Alcohol retail and consumer trends.