2016 ECRM Cough/Cold, Analgesics & Allergy EPPS Insights 6/1/2016
During ECRM's Cough/Cold, Analgesics & Allergy EPPS, held this past February in Jacksonville, Fla., suppliers of products for preventing and relieving symptoms of coughs, colds, pain and allergies engaged with buyers from food, drug, mass, and discount retail channels.
The playlist below covers some of the insights from attendees, including:
- Category insights from Paul Jarrett, CEO & Co-Founder of Bulu Box, who touches on some trends in products and packaging he is seeing among suppliers
- Tips on effective category promotions from Traci Gregorski, SVP of Marketing, Market Track, who was the opening keynote for the EPPS
- Excerpts from Traci's general session on promotional trends