2016 ECRM Cough/Cold, Analgesics & Allergy EPPS Insights  6/1/2016


During ECRM's Cough/Cold, Analgesics & Allergy EPPS, held this past February in Jacksonville, Fla., suppliers of products for preventing and relieving symptoms of coughs, colds, pain and allergies engaged with buyers from food, drug, mass, and discount retail channels.

The playlist below covers some of the insights from attendees, including:

  • Category insights from Paul Jarrett, CEO & Co-Founder of Bulu Box, who touches on some trends in products and packaging he is seeing among suppliers
  • Tips on effective category promotions from Traci Gregorski, SVP of Marketing, Market Track, who was the opening keynote for the EPPS
  • Excerpts from Traci's general session on promotional trends 
Also at the EPPS was the first annual research study by ECRM and consumer health and wellness website HellaWella about how health-minded consumers shop for cough and cold products, published in Drug Store News.


(To see the full playlist, click the menu icon in the upper left corner of the video player)

(To see the full playlist, click the menu icon in the upper left corner of the video player)

Joseph Tarnowski

VP Content

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