Event Insights: Candy Planning: Christmas & Halloween  3/11/2016


During ECRM's Candy Planning: Christmas & Halloween EPPS held last month in Jacksonville, Fla., suppliers presented new items and programs for the 2016 Christmas and Halloween Holiday Seasons to buyers across all channels during on-on-one meetings. During this meeting time, buyers and sellers also reviewed new programs and marketing initiatives as well as promotional and cross merchandising opportunities for placement on retail shelves.

Kid’s Candy Choice Awards Sponsored by Candy Industry Magazine:
During the EPPS, Candy Industry Magazine hosted the Kid’s Candy Choice Awards where children from The Boys & Girls Club of Northeast Florida come into the event and acted as junior candy buyers for the afternoon. The kids tasted the candy and voted on their favorite chocolate, non-chocolate and novelty items. Congratulations to the winners!

  • Best Chocolate: Edward Marc Brands for Peanut Butter Snappers
  • Best Non-Chocolate: Haribo for Twin Snakes 
  • Best Novelty: Kathy Kaye Foods, LLC for Carmel Cob!
REGISTER FOR NEXT YEAR'S EVENT:
Candy Planning: Christmas & Halloween EPPS: 2/19/2017 - 2/22/2017 at the Palms Casino Resort (Las Vegas, NV)
Contact Sarah Davidson, SVP of Grocery: 440-542-3033 for more information.

EPPS Videos:
The video playlist below covers some of the activities and products that were offered at the event, including:
  • Recap of the Kid’s Candy Choice Awards
  • Supplier Showcase videos featuring product innovations from sellers at the event.
  • Testimonials from suppliers at the event.
(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)

EPPS attendees looking to hit it big during casino night!
A little R&R after meetings!
The junior candy buyers in the middle of taste testing!
The Kid's Candy Choice Award winners pose for a picture after being presented with their award!
Junior candy buyers take a break from taste testing to pose for a quick picture!
Praim Confections power hall booth!
From category trends to industry best practices, watch these videos for a recap of what happened at the Candy Planning: Christmas & Halloween EPPS.

Rachel Shultz

Director of Marketing

Post a Comment