The Many Layers/Flavors of Competition for Grocerants
Grocerants have more competition than the average restaurant. Consumers at lunch have restaurant competition, but the dinner consumer competes with restaurants, cooking a meal at home, or even a take and bake/heat meal. Datassential has the top trends in foods and can help drive traffic with safe experimentation. Grocerants are best situated to take advantage of these trends. Don’t miss learning about how to harness these trends.
Kelley Fechner brings over 20 years of foodservice insights experience to Datassential. She has worked on initiatives spanning the entire menu, from beverages through desserts, supporting global insights, and new product development. As Director, Client Solutions, Kelley is focused on providing relevant, actionable insights to her customers, as well as developing new products and services to help advance the use of market research and insights in the foodservice industry.
Kelley Fechner, Director of Customer Solutions