Fashion Disrupted: Engaging Today's Jewelry Consumers
Author Teri Agins discussed the challenges of engaging fashion consumers amid the game-changing realities of fast-fashion, online shopping and casual dress codes
The Transformative Power of Experiential Luxury Marketing
Smart positioning, storytelling, digital and sensory engagement is needed to grab the attention of today's jewelry consumer.
Gold Jewelry: Ethical Sourcing, Sustainable Practices & Standards
The panel discussion at ECRM's recent Gold EPPS featured key industry leaders in ethical sourcing initiatives for the gold industry
Selling Gold Jewelry to Boomers: 'Inspire to Create Desire'
BoomAgers CEO Peter Hubbell discussed how to market to aging consumers during his keynote at ECRM Gold EPPS
Fashion Industry Expert & Author to Speak at ECRM Gold
Teri Agins has written about fashion for the Wall Street Journal and authored two books on the topic.
Experiential Marketing Across Bricks and Clicks
Today’s jewelry sales people must be able to engage customers not just in-store, but also via any digital channels in which they participate.
Driving the New Gold Rush at Retail
The 2017 ECRM Gold EPPS will feature several educational sessions on how to drive customers to your stores – and keep them coming back
Customer Journey Mapping to Boost Jewelry Sales
Fast growth expert Bill Carmody will provide jewelry retailers with tools and insights to enhance shopper marketing effectiveness.
Award-Winning Author to Discuss Boomer Marketing at ECRM Gold
Peter Hubbell is the CEO of BoomAgers, a strategic and creative advertising agency dedicated to understanding aging consumers.