How Fair Trade Helps Protect People, Products & The Planet
Fair Trade USA's Olga Preston shares the process and benefits of fair trade certification programs
Fantastic Follow Up: A Post-Meeting Game Plan for CPG Brands
You've completed that expo or ECRM Session; here's how to maximize your chances of success afterward
Soft Skills Matter When Pitching Buyers, Says ANGE's Clarissa Foote
Data and numbers are important, but so is building a rapport with the buyer
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Virtual is Here to Stay, Say Buyers
Even with in-person gatherings returning, there’s no denying the efficiencies of remote meetings
Love at First Sight: What Makes an Impulse Product Fly Off the Shelf?
Insights from a dozen buyers at ECRM’s Impulse, Front-End & Checklane session
How Click & Carry Landed Six Retail Deals at One ECRM Program
An innovative product, tons of prep, and a dynamic presentation were key success factors
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide buyers to convince them to work with you
As We Venture Out More, What Happens to the Household Care Category?
The pandemic caused a huge shift in the way consumers shop the category. Which of these changes will stick?