The Front-End and Pharmacy Need to Be Mutually Beneficial
Leveraging relationships between departments can help execute programs that drive sales in each
SWATI, Faith in Nature Win Asian Beauty & Personal Care Buyers Choice Awards
The two winning companies were selected from dozens of entries by participating buyers
Latin American Beauty & Personal Care: Trends, Challenges & Opportunities
Euromonitor International’s Evelyn Rodriguez on key trends driving Latin American HBC
Bartell Drugs: Leading the CBD Charge
The first U.S. chain to sell CBD products, Bartell is honing its offerings to stay at the forefront of the category
VaynerX's The Sasha Group to Present Strategies for Explosive Growth at ECRM Program
SVP Mark Evans will explore the traits needed to drive company revenue growth in a rapidly-changing market
Euromonitor to Present Latin American HBC Trends at Upcoming ECRM Program
Senior Analyst Evelyn Rodriguez will provide insights on where Latin American consumers shop
CBD and Mass Retail: A Perspective from the Trenches
Thoughts from my observations of buyer-seller meetings at ECRM's CBD sessions
ECRM's Store Brands Summit: Retailer Presentation Highlights
Store Brands' Lawrence Aylward provides an inside look from the exclusive presentations
Store Brands: Trends, Predictions & Packaging Design Insights
Video interviews with the Marketing Services Track speakers from ECRM's recent Store Brands Leadership Summit
Store Brands Leadership Summit Marketing Services Presentations
Presentation slide decks from the four marketing services presentations at ECRM Store Brands Leadership Summit
Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf
Emerging, Challenger or Leading Brand? ECRM Has a Program for You
ECRM's Discovery Hub, Innovation Pipeline & Planning Sessions are tailored to your brand's goals
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution
ECRMADVANTAGE: Setting Up Buyers & Sellers for Success
The high-touch engagement of ECRM’s account management team ensures maximum ROI for program participants
Is Your Brand Profitable?
Each retailer has different systems for calculating profitability – make sure you understand each.
ECRM to Host 2nd Annual Store Brands Leadership Summit
Seven retailers and four industry experts to share insights on private brands at the April sessions
Selling CBD Products at Mass Retail: A Category Manager's Perspective
Giant/Martin’s Becky Shipp on what CBD suppliers need to know to do business with mass retailers
Selling CBD Products at Retail: A Q&A with Pharmaca’s Dave Janowicz
Pharmaca’s VP of Merchandising discusses the challenges and opportunities in entering the CBD arena
Natural Cosmetics Corp. Turns Data into Dollars with ECRM Prep Tools
The supplier leveraged the market research data that’s available on ECRM’s website
ECRM Buyer Q&A: 99 Cents Only Stores' Sarah Gonzalez Tran
Sarah gives an overview of how she buys for the beauty category and what she looks for in supplier-partners
What Retail Buyers Want in Convenience and Impulse Products
Here are some key areas of focus among buyers attending ECRM’s Convenience & Impulse sessions next month
Getting on the Shelf is Only the Beginning – You Need to Stay There!
Consistent communication with buyers is key to making sure your product – and the category – succeeds.
Speaking the Language of Today's Wellness Consumer
Here’s how you can engage today’s wellness consumer in a way that earns their trust – and $$
The Long Tail of Assortment Optimization
Consider the benefits of having a smaller number of items on the shelf and in your portfolio.
Nice Product, But What’s in it for the Buyer?
View your product launch from the prospective of the buyer and the retailer's category growth