Consumers have never had more choices when it comes to therapeutic skin care, and they have never been faced with more messages that impact their decision on what to buy. With so much competition for the shopper’s attention, how are retailers advertising and promoting this category to drive traffic, and how are brands differentiating themselves from the competition?

During this live, interactive webinar, sponsored by Beiersdorf, and featuring presentations by Wakefern and Market Track, viewers will learn what omni-channel tactics are being effectively leveraged across print, online, mobile, TV, social media and in the store to impact shopper decision making during the pre-planning, planning and in-the-moment purchase phases. We will examine cross trade class and media type strategy to see who is gaining ground and market share in the therapeutic skin care category. The webcast will be moderated by ECRM.