Younger generations evaluate a product's formulation and its broader premise

Insights on how retailers and brands can work natural OTC products into assortments – without confusing shoppers

At ECRM’s Cough, Cold, Analgesics & Allergy EPPS, Hamacher’s Dave Wendland will discuss the value of incorporating natural products within traditional OTC categories

Products with natural or organic ingredients are among the key items buyers are seeking at ECRM’s upcoming session.

Learn about the latest trends as seen at the Cough/Cold, Analgesics & Allergy EPPS

Nielsen's Kristin Gorski discussed how aging consumers focused on wellness can drive OTC product sales

Hamacher's Dave Wendland provides insights on how to effectively engage consumers across in-store and digital channels

Study up on the buyers you are meeting with, and turn your meeting space into an optimal selling environment

Learn about the trends for this 2017 cough cold season.

A B2C marketing campaign should constantly evolve as its audience changes

ECRM launches Trial & Travel EPPS in July 2017

Learn how brands are reacting to consumer behaviors.

Take a look at just some of the hottest products that will be showcased at the 2017 Cough/Cold, Analgesics & Allergy EPPS.

These videos highlight trends in the cough/cold, analgesics and allergy category, as well as insights on how to promote these products to drive maximum sales

Videos highlighting brands represented by the Emerson Group at ECRM's Cough/Cold Analgesics and Allergy EPPS event, held last month.

These 25 videos include general session excerpts, expert insights, buyer and seller testimonials, and highlights from suppliers

The webcast was developed to help new vendor attendees get the most from ECRM's EPPS events.

Learn more about the cough, cold and Allergy (CCA) market, consumer and what's next in CCA.

In this industry report, discover where the Cough/Cold, Analgesics & Allergy categories are headed.

Check out what's hot in the cough/cold, analgesics and allergy categories.