David B’s Background, Capabilities, and Services Provided:
• Vital working knowledge of each retailer’s specific business models, decision-making infrastructure. Well connected on many levels; all retail chains including:
• Wal-Mart, Target, Walgreen’s, CVS, Kroger, Meijer, Rite Aid, Longs, Safeway, Supervalu, Brooks-Eckerd, and nearly all Independents, and Regionals.
• David B’s leadership and contributions often result in rapid brand equity development, and ultimately, a gainful merger or acquisition.
• Supported large number of successful national product launches including Aquafresh toothpaste in 1977, Oral B in the 80’s.

Other Services:
• Nationally known instructor on consumer marketing topics, and very active in NACDS, PLMA, and specializes in helping manufacturers reach full potential for ECRM-EPPS events.
• Formerly a monthly columnist for PL Buyer and is a frequent contributor to other leading trades, including MMR, Chain Drug Review, ECRM FOCUS, etc.
• David B is up to date and current on industry trends and frequently offers realistic, useful information and practical solutions to retailer advisory boards.

The consumer products industry recommends a 3-step process for new retail products. Many companies help with pieces of the process. Genesis Sales and Marketing is unique because we are holistic. We take clients from pre-market through to implementation, and even setting up supply logistics. The recommended steps are:

#1: Pre-Market Due Diligence > #2: Go-to-Market Strategy > #3 - Retailer Implementation

Each client's situation is unique, and Genesis will adapt to your needs. We will be as involved as you want us to be--whether it's a bit part or a leading role. In most situations, the consultant relationship is invisible to the retailer.

Genesis Sales and Marketing is not a broker or manufacturer's representative. We do not work on commission. We work with small companies, and our fees reflect it. We can be engaged by the hour or by the project.

We can help ensure that your ECRM experience is successful. Visit www.GenesisSalesandMarketing.com to learn more about our services or call us for a free, confidential analysis of your situation and business needs.

InterQuantum™ was created by entrepreneurs for entrepreneurs to bridge the gap between manufacturers and consumers. We combine innovative strategies and disciplines to help companies grow and build brands.

Our expertise in marketing, advertising, media, retail strategy and sales enables our clients to get their product on the shelf, as well as create consumer awareness and demand to drive sell-through.

InterQuantum™ works as “the organization behind your organization”. We provide a complete infrastructure and menu of services, and can literally become your “right arm”.

By leveraging our vast network of media partners and relationships, InterQuantum™ is able to convert small dollars into big buying power on TV, Radio, Print and Internet. We blend the sophistication and disciplines of General Advertising with the accountability of Direct Response Marketing, providing our clients with a dynamic edge to maximize market share. Let InterQuantum™ turn YOUR Potential into Performance.

InterQuantum is a subsidiary of InterMedia, a leading innovator in the world of Direct Response and General Media Advertising. Every manufacturer believes they are introducing the “latest and greatest” product, but, do they have the knowledge or infrastructure to execute a successful launch? In many cases, once the product is created the question arises, “where do we go from here?" InterQuantum!